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HCM3005: Healthcare Finance

Area of Study
This course covers the unique structure and process of financial management in healthcare organizations. Students learn to examine and understand statements of profit and loss, balance sheets and cash flow statements in order to make administrative...

HCM3006: Healthcare Marketing and Strategy

Area of Study
This course examines the role and function of marketing and strategy development in healthcare organizations. Marketing concepts including market research, segmentation, branding and advertising are reviewed. Strategy development includes the role of...

HCM3010: Long-Term Care

Area of Study
This course includes a historical, philosophical and managerial overview of long-term care from senior housing, congregate living, assisted living to skilled nursing care. The course will analyze the underpinnings of the profession, including the...