Offered at The Art Institute of Charlotte , The Art Institute of Dallas , The Art Institute of Fort Worth *, and The Art Institute of Raleigh-Durham .
*The Art Institute of Fort Worth is no longer enrolling new students
Program Description
The Fashion Retailing Certificate program is deigned to teach students how to use their combined creative and business skills to display, market, and sell fashion merchandise. Graduates will be able to effectively understand and meet the customer’s needs, and ultimately encourage sales. This is accomplished by having a keen awareness to the changing needs of the consumer, learning how to identify and predict new style trends, and by being able to conceptualize and promote fashion displays and sales campaigns. Students in the Fashion Retailing Certificte program have the opportunity to learn how to evaluate apparel construction, identify appropriate characteristics and uses of different textiles. They can also gain knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills.
Program Student Learning Outcomes
Upon completion of this program, graduates should be able to:
- Demonstrate the ability to combine creative and business skills to display, market, and sell fashion merchandise
- Demonstrate the ability to understand and meet the customer’s needs, and ultimately encourage sales
- Demonstrate an awareness of the changing needs of the consumer, identify and predict new style trends, and use this information to conceptualize and promote fashion displays and sales campaigns
- Demonstrate the ability to evaluate apparel construction and identify appropriate characteristics and uses of different textiles
- Demonstrate knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills
Requirements for Graduation
Credit Hours: 48
Number of Weeks: 44 (4 quarters)
Contact Hours: 704