Offered at The Art Institute of Dallas  

Program Description

The bachelor’s degree in Fashion Marketing & Management  program is a twelve-quarter program that will offer experience across disciplines in business, fashion, and design, covering both soft and hard lines.  This cross-functional focus will allow students to expand beyond traditional fashion design positions and choose among options in manufacturing, design and retailing.  The content of the curriculum includes fashion industry trends and manufacturing, general business, management, operations and compliance, retailing, marketing, advertising, and design. Students will learn how to effectively bridge the gap between designers and the retail market. They will be required to both identify and anticipate fashion trends, as well as to develop the decision-making skills needed to insure that the preferred consumer goods are in stock at the appropriate time.

Program Student Learning Outcomes

Upon successful completion of the program, graduates should be able to:

• Demonstrate proficiency with common business computer programs including inventory management, presentation, spreadsheet, and Web software
• Accurately use industry terminology to analyze and meet client needs. This process will include trend forecasting, textile evaluation, buying plans, and usage for specific markets
• Demonstrate the ability to plan and analyze key marketing and management processes including event planning, product development, target market identification, market research strategies, branding, electronic marketing, and supply chain distribution
• Demonstrate the knowledge of Visual Merchandising as a communication tool to market the merchandise to the consumer
• Demonstrate professional presentation skills to include appropriate interpersonal communication skills; articulation of knowledge of fashion marketing and management; and mastery of industry standards, professional practices and ethics
• Demonstrate an understanding of the complexities of the global marketplace in terms of trade restrictions and international business

Requirements for Graduation

Credit Hours: 180
Number of Weeks: 132 (12 quarters)
Contact Hours: 2,530